Performing their final in-person concert Saturday night at New York City’s Madison Square Garden, Kiss used the encore to unveil digital avatars of themselves that will allow the legendary glam-rock band to remain on the road. .
avatars danced God gave Rock and Roll to youthereby opening up the possibility for future generations of Kiss fans to be able to enjoy the music of the American rockers in concert arenas.
Kiss bandmates Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer have a combined age of 273 years – with bassist Simmons being the oldest at 74 – so letting the Avatars take the reins seems like a smart move.
The feat was made possible through a partnership with George Lucas’ special-effects company, Industrial Light & Magic, and Pophouse Entertainment Group, co-founded by ABBA’s Björn Ulvaeus.
The two companies teamed up to create the ABBA Voyage show, an ongoing residency in London featuring holograms of the iconic 70s Swedish pop foursome performing their classic hits.
In comments reported by the Associated Press, Pophouse CEO Per Sundin said the technology means Kiss can “hold a concert in three cities on three different continents in the same night. That’s what you do with it. Can.”
Kiss frontman Paul Stanley was equally enthusiastic about the Avatar replacements, saying: “What we’ve achieved is amazing, but it’s not enough. The band deserves to exist because the band is bigger than us. It’s exciting for us to take the next step and see Kiss become immortal.”
Simmons said: “We can be forever young and forever iconic by taking us to places we never dreamed of before.”
While some music fans love that the technology gives them the ability to enjoy bands or singers in a concert-like environment, others feel that it falls disappointingly short of the original experience, and in the case of Dead Artists this is absolutely not the case. It may seem scary.