Amazon reveals date for start of ads on Prime Video streamin…

Amazon has revealed the date for when it will start including ads for TV shows and movies on its Prime Video streaming service: January 29.

The e-commerce giant announced in September that it would bring ads to its video streaming service, and said at the time that the change would come “in early 2024.”

But in a widely reported email to Prime subscribers this week, Amazon revealed a January 29 start date for ads, promising that the new system will allow it to “continue investing in engaging content and that content over the long term.” “Will allow investment to be increased.” ,

Ads in Prime Video movies and TV shows will first be introduced to viewers in the US, UK, Germany and Canada, followed by France, Italy, Spain, Mexico and Australia in 2024.

The price of a Prime membership will remain the same, but to remove ads, Prime customers in the US will have to pay an additional $2.99 ​​per month (or the same amount in other countries).

The launch of ads for Amazon’s Prime Video service follows similar steps by streaming rivals like Netflix, which introduced an ad tier for $7 a month in November last year and which has grown to 15 million global monthly active users within a year. reached users.

Disney+ also launched an ad tier 12 months ago at $8 per month, while Hulu and Peacock also offer ad-based tiers costing $8 and $6 per month, respectively.

Amazon said it plans to show “meaningfully fewer ads than linear TV and other streaming TV providers” when the ad-based service launches next month.

In the US, Prime membership costs $15 per month or $139 per year if you pay annually. In addition to video streaming, the service offers free and fast shipping, music streaming, and e-book content.

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