Like many others, I receive dozens of emails every day.
If the subject line is irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I may click on an email and hit the unsubscribe button after deciding it’s not worth my time.
If you are a marketer, you will want to avoid scrolling and unsubscribing at all costs. If your email wasn’t opened because your message missed your goal, was the content you created worth it?
To effectively engage and convert potential customers, you need to take advantage of behavioral targeting tools that enable you to deliver personalized and relevant messages to your unique customers. audience,
Luckily, there are a wide range of tools available that can help you meet your audience where they are. Below, we’ll explore some of the top behavioral targeting tools that can improve your marketing strategy.
Top Behavioral Targeting Tools
hubspot behavioral targeting
Get started with HubSpot behavioral targeting
With HubSpot Behavioral Targeting, you’ll be able to meet prospects by learning how they engage with your website and content.
As a content marketer, my team and I use it to create segmented lists based on personality and level of engagement with our brand or site. These lists often help us determine how to personalize site content, how to optimize our marketing emails, and how to run automated campaigns.
Additionally, the tool helps our broader team identify, learn from, and respond to high-intent behaviors like web visits, email interactions, and form submissions.
You can also leverage contact details from your CRM to personalize messages using contacts’ name, company and role. Finally, you can set up custom triggers, like automatically sending a follow-up email after a visitor fills out a form.
Price determination: Part of Marketing Hub, which offers a free version, Starter at $45/month, Professional at $800/month, and Enterprise at $3,600/month.
With Omnisend, you can organize your users into groups based on their engagement, interests, and activities. Once you’ve done this, you can monitor how users interact with your promotional campaigns by tracking whether they’ve taken actions like clicks or likes. You can also keep track of who opens your emails and messages, and implement web tracking on your website.
Omnisend also allows you to segment your contacts based on their purchasing behavior. For example, I can use the tool to find out what products they are purchasing from me, or whether they purchased specific items, types, or quantities of products. Like other tools on this list, you can also segment customers based on their web activity to understand how they navigate your website – or whether they’ve just viewed its pages or product listings or Searched completely.
Like HubSpot, Omnisend also lets you segment contacts based on custom events you create or upload. These events can be tailored to your specific needs, ranging from shoe size to car model and more.
Price determination: Free version, Standard at $16/month, and Pro at $59/month.
Klaviyo allows you to automate and set up triggers for personalized messages based on customer behavior, including email, SMS, and social media.
Whether it’s welcome messages, abandoned cart reminders, or cross-sell campaigns, you can customize your messaging based on specific conditions like order history, channel preference, or cart value.
By leveraging customer data like location proximity and average order value, you can also create segmented experiences that can be used across a variety of marketing initiatives, including flows, campaigns, paid ads, and sign-up forms.
Additionally, Klaviyo lets you create one-time remittances for special events like holidays, product launches or sales.
Price determination: Free version available. Email starts at $45/month and email and SMS starts at $60/month.
With Segment, a customer data platform, you can deliver personalized messages based on audience, time, channel, and behavior; View real-time customer profiles; And customize your offer based on how likely someone is to convert.
Price determination: Free version available. Custom pricing for Team and Business at $120/month.
Get started with behavioral targeting
As consumers and technology become increasingly sophisticated, we expect personalized experience, Taking advantage of behavioral targeting tools is no longer an option but a necessity – especially if you want to capture my attention during endless email inbox scrolling.
The ability to accurately segment your audience based on their behavior and interests allows you to deliver targeted messaging that resonates with individuals, engages and – ultimately – converts.
get started hubspot behavioral targeting,