Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.
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The NFL's Latest Marketing Play: Taylor Swift
Taylor Swift is one of the biggest stars in music, with an incredibly active fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.
10 Creative (But 100% White Hat!) Ways to Earn Backlinks in …
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:
The Plain-English Guide to Integrated Marketing Communicatio…
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? It probably seems to many of you like it was just yesterday when “friend” was a noun.
Marketing Techniques: What to Try in 2023
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics.
How to Start a YouTube Channel [Expert Tips + 30 YouTube Cha…
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
Top 12 Paid & Free Alternatives to Adobe Illustrator
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing and want a cheaper or …
SWOT Analysis: How To Do One [With Template & Examples]
As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and …
How to Create a How-to Guide: 21 Tips [+Examples]
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years. Some of my favorites include How to Give …