The NFL's Latest Marketing Play: Taylor Swift

Taylor Swift is one of the biggest stars in music, with an incredibly active fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.

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Top 12 Paid & Free Alternatives to Adobe Illustrator

Adobe Illustrator

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing and want a cheaper or …

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SWOT Analysis: How To Do One [With Template & Examples]

SWOT Analysis

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and …

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How to Create a How-to Guide: 21 Tips [+Examples]

how-to guide

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years. Some of my favorites include How to Give …

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