Hisense says its new 110UX TV will do something no other consumer display has ever done: deliver a peak brightness of 10,000 nits. The 110UX, which has a screen size of 110 inches diagonally and apparently its own console-style stand and audio system, will get an official debut at the 2024 Consumer Electronics Show (CES) in Las Vegas in January.
In the usual CES preview, Hisense hasn’t released any pricing or availability information for the ultra-shiny 110UX. The new model is based on Hisense’s ULED
According to Hisense, the 110UX incorporates more than 40,000 backlight zones across its massive 110-inch screen, which reduces backlight leakage and measures contrast. That backlight, which is powered by a 24V high-output mini-LED, is responsible for the TV’s exceptional 10,000-nit maximum brightness. To put that number in perspective, most high-end TVs only reach 2,000 nits of maximum brightness, and Hisense’s own UX is the current maximum brightness record holder at 4,000 nits.
This is much more than a very bright TV. Hisense tells us that the 110UX will also achieve high levels of color volume, with a claimed 95% of the BT.2020 color palette. Again, for perspective, the LG G3 OLED TV only meets about 75% of the BT.2020 specification. The company credits the introduction of new panel materials and more advanced quantum dot technology for this achievement.
Hisense also points to the 110UX’s ultra-low anti-glare films and internal panel structure, which achieve a claimed 1.28% reflection rate, reducing interference with ambient lighting. It also features Hisense’s STW2.0 wide-angle film technology, which is designed to reduce backlight leakage, halo, and color shift issues for a more consistent viewing experience from all angles.
Strangely, Hisense made no mention of the 110UX’s native resolution in its press release. It looks like it’s a 4K TV, as the company hasn’t announced any new 8K TVs in 2023 and even its U8K model is a 4K TV, despite having “8K” in its name.
It wouldn’t be a stretch to assume that the 110UX will be widely compatible with HDR formats like Dolby Vision, and from the console below that we can see in the attached press photo, it looks like the sound system is likely to pack a punch as well. Is. But for those details and more, we’ll have to wait for CES 2024 to officially begin.