As a marketer who frequently writes SEO-optimized content, I can say with confidence that link-building is an essential aspect of SEO.
I have found this to be a cost-effective marketing principle that allows me to advertise on other reputable websites for free while receiving high quality referral traffic.
If you’re unsure what link building is, it means building links on other websites to increase search engine rankings and increase referral traffic to your site.
I typically embed links on my site through forms of content including blog posts, infographics, articles, press releases, and images.
This process may seem time-consuming, but there are plenty of link building tools available to help you quickly and efficiently. Let’s learn about some link building tools you should check out.
Best Link Building Tools for SEO
- check my links
- Screaming Frog
- scrap box
- MOZ Link Explorer
- Help a B2B Writer
Best Link Building Tools for SEO
Mailshake is an easy-to-use software that sends email requests for link building, guest posting, and networking opportunities. The software allows you to choose from a collection of message templates, personalize your favorite, and send it.
This strategy improves the effectiveness of your email campaign and the overall efficiency of your business.
Besides saving you time, Mailshake allows you to monitor replies, clicks, and more. This tool costs $29 per month, making it an affordable link-building software solution for marketers starting with their cold email outreach.
Ahrefs is a powerful, all-round SEO software that offers many link building features. With Ahrefs, you can analyze backlinks and referring domains, limit them with filters, and even secure your profile against suspicious links.
The full suite of options lets you do everything you need from your SEO link building software.
Ahrefs also has a fast crawler that crawls over four million pages without any delay. Find link possibilities by looking at your competitors’ data – including their top linked pages, new links, broken links, and more.
To access Ahrefs, sign up for a seven-day trial and choose the plan that best suits your needs and budget after the trial ends.
3. Check My Links
Check My Links is a free Google Chrome extension that crawls any web page to check for broken links.
This is one of the fastest link checkers you can use, and it registers and reports all broken links on a website within 20 to 30 seconds.
This gives you a significant advantage when contacting websites to promote links.
After checking a site with Check My Links, you can compile the broken links that are most relevant to your topic and propose replacing them with your functional links.
Hopefully, the site owner will appreciate you pointing out the broken link and offering a solution and will update the post with your replacement link as soon as possible.
4. Screaming Frog
Screaming Frog is another popular software among SEO experts. It is able to monitor link building profiles and generate accurate reports automatically.
The most notable value of Screaming Frog is that it enables you to fully understand your backlink profile and other factors influencing your website’s current search ranking.
As a link building software, it ensures that all your links work correctly.
Screaming Frog has a free and paid version, which highlights broken links and generates reports. However, for $149 per year, you can enjoy all of the software’s features and unlimited website crawling.
Scrapebox is a comprehensive link building software that pulls links from search engines that match your keywords. It is helpful to analyze the link profiles of your competitors to understand where you should target your link building efforts.
You can also scrape hundreds of proxies to use in other link building SEO software.
Scrapbox offers several important benefits for your link building campaign, including the competitive edge of viewing other brands’ link profiles.
It also allows you to add custom search engines and collect common URLs and their proxies.
This comprehensive platform allows users to set up and manage link building outreach campaigns. I am particularly impressed by its features, such as:
- Domain Search: This feature helps users find a point of contact within the company by providing publicly available email addresses associated with the website, as well as confidence scores, department filters, and detailed sources.
- Email Finder: Simply enter the website and name of the prospect you’re trying to contact, and Email Finder will give you the verified address you need.
- Email Verifier: This tool validates emails to your list to make sure you’re sending emails to the right contacts.
SEMrush has some features that are valuable for link building. One feature is the link building tool, which helps users build backlinks on a large scale. It identifies link building opportunities by analyzing target keywords and competing websites.
You can then take that information and set up an email outreach campaign. The feature also includes built-in reports to monitor campaign effectiveness.
Another feature is Backlink Gap, which analyzes your competitors’ backlink profiles so you can find untapped link-building opportunities. The backlink gap shows which websites link to your competitors but not to your website. You can then target those competitors in your campaign.
This link-building outreach platform comes with various pre-built campaigns to boost organic traffic. Some of my personal favorites are:
- Link-Insertion: Finds relevant, non-competing articles to link back to your site.
- Skyscraper Technique: Looks for backlinks to the top search results for your keywords.
- Product Reviews: Collects reviews for your product.
- Podcast Outreach: Finds interview opportunities on podcasts in your area.
BuzzSumo is a brand monitoring and content discovery tool that offers a number of features. For example, the tool allows you to find and track domains that link to your competitors.
Even better, you can export those domains to a spreadsheet for reference in your next link building campaign.
You can also set up alerts when a website links to your competitors. Finally, BuzzSumo also tracks your own backlinks and sends alerts when a new backlink is found.
Pitchbox offers several ways to find prospects and build links. With Blogger Outreach, you can find and contact blogs within your niche to post about your products and services and link to your website.
You can also use Pitchbox’s many templates to execute link building strategies. And if you already have prospects, you can import them into a spreadsheet to reference in your campaign.
Help a Reporter Out (HARO) is a resource primarily for journalists who want to gather sources; However, if used correctly it can be a useful link building tool.
I use HARO to secure backlinks to various publications and media outlets both small and large. The New York Times and Mashable, for example, are available through HARO.
All you need to do to see the benefits is sign up to become a source on the platform.
You will then receive email requests from journalists who need your expertise or information you can offer, and they will usually link to your website in their content.
12. Moz Link Explorer
This tool from Moz is a great way to stay competitive. All you need to do is enter the URL of the website or page you want the link data for. Then, you can see all of their backlinks and get metrics like the site’s domain authority.
Majestic provides information about the number of backlinks a website has, referring domains, and anchor text analysis.
But its standout feature is its Topical Trust Flow, which measures how many links a website has from trusted “seed” websites.
14. Help a B2B Writer
Help a B2B Writer works similarly to HARO, but it’s a service for content marketers rather than journalists. As you do on HARO, you register as a source with Help B2B Writer and you receive daily emails with source requests.
You can also select specific categories to receive relevant emails tailored to your area.
Link Building Best Practices
The basic definition of link building is to strategically acquire links pointing to your website to increase organic rankings and increase referral traffic.
However, Success Link building is much more than that – it also means carefully considering where you place your links, the type and format of links, the anchor text of links, and how diverse the backlink portfolio is.
I’ve found these best practices to be a practical part of an overall link building strategy:
- Create great content: The more valuable and engaging your content is, the more likely you are to earn coveted spots on popular websites. I always make sure my content is easy to read, containing useful information like statistics, quotes and other reliable data.
- Keep links relevant: Links should also provide high-quality and relevant information to your site. Search engines emphasize relevancy, which is another reason it’s important to target websites within your industry.
For example, if my site offers professional cleaning services, linking to a site that provides cleaning equipment would be more relevant than linking to a sporting equipment company.
- less is more: I have realized that it is much more effective to put a few links on high quality sites than to put a large number of links on questionable or spammy sites.
For example, with the right social media management tools, you can make the most of your link building software on the most visible online platforms. It’s all about quality over quantity.
I also recommend diversifying your link portfolio to have a mix of different types of links.
- Relationship Building: Popular blogs are increasingly becoming where we go for reliable, relevant news for almost any industry. Take advantage of the existing audience on blogs in your industry by commenting on posts or even guest blogging. Blog comment links won’t make any impact, but they will grab the author’s attention.
If you’re adding value, it’ll make it easier to partner on content opportunities. Similarly, developing strong relationships with industry influencers and reputable writers can help you add well-meaning links to your arsenal.
- Goal of resource pages: One of the more proven link building strategies is to include a link to a popular resource page. Websites often list useful links and resources for specific topics, such as recipe pages on a food blog focused on a particular restaurant.
If you have a recipe or related content to share, you can contact the website author and ask if they can include your link on the page. If it fits well on the page and your brand it can be a home run.
Link building is essential for the success of any online business, which you can measure by the amount of targeted traffic to your website.
By following proven best practices and investing in the best SEO link building software, you can ensure that traffic and prosperity remain high.