If you’re like many people, you’ve probably been tempted to make a purchase with your credit card for a product or service you saw with an incredibly convenient purchase link in your Instagram Reel.
Today, most generations view social media as their preferred platform for product discovery 87% social media marketers Those who sell on their channels say it is effective. Nearly 60% also say that social media sales have increased year over year.
But, once you put your products or services on a social media store or page, how do you ensure they achieve solid sales? To do this, consider taking advantage of social media selling tools.
In this blog post, we will discuss:
What are social selling tools?
Social selling tools help social media teams find and connect with prospects, build relationships, and ultimately increase sales. By providing features like social listening, lead generation, content curation, and analytics, social selling tools empower teams to effectively navigate the social landscape, establish credibility, and convert prospects into customers.
Best Social Selling Tools
social selling software
hubspot social media management software
HubSpot’s social media management software is a comprehensive social media tool that can boost your social selling efforts. You can run social media campaigns with an AI-powered post generator, set up keyword monitoring so you don’t miss mentions, and link all your interactions back to your CRM.
For example, let’s say I want to sell some art prints I’ve made. I can use social media tools to create captions to promote products on Instagram and TikTok.
You’re also able to measure the effectiveness of your social selling efforts with the Campaign tool that allows you to tag relevant marketing assets and content. This way, you can see how social media impacts your marketing and sales strategy.
Price determination: Part of Marketing Hub, which includes the free version of Marketing Hub, Starter at $45/month, Professional at $800/month, and Enterprise at $3,600/month.
HubSpot Sales Hub
By Integrated Seamlessly integrating with popular social media platforms, HubSpot Sales Hub enables you to execute social selling. With a comprehensive contact database and prospecting tools, you can easily identify and connect with potential customers active on social media.
Sales Hub also provides valuable insight into prospects’ social media activities, allowing you to personalize your outreach and establish meaningful connections. With email tracking and indexing capabilities, you can track engagement and follow up with prospects at the right time.
Price determination: Part of Sales Hub, which includes Sales Hub Free, Starter at $45/month, Professional at $450/month, and Enterprise at $1,200/month.
Hootsuite Inbox consolidates all your private and public messages into one organized place, which can help social sellers who leverage chat-based strategies.
The features of this tool help eliminate the risk of missing any important conversations and comments. You can also use it to monitor, organize, etc. reply to messages across multiple social platforms, ensuring that every connection gets a quick response. Filtering options enable you to quickly find specific communication threads, even when handling high message volumes.
The tool also allows you to collaborate with team members by assigning messages as tasks, ensuring that each query is addressed by the most appropriate person from your company. Additionally, you can also save and reuse replies for quick answers to common questions or messages.
Price determination: Professional at $99/month, Team at $249/month, and custom pricing for Enterprise.
social selling platform
LinkedIn Sales Navigator
With its search capabilities and filters, LinkedIn Sales Navigator allows you to identify and target clients based on specific criteria such as industry, company size, and job title. It also provides insights into potential customers’ profiles, activities and connections, allowing you to personalize your reach and build relationships.
Sales Navigator also allows you to stay informed about important updates and changes within your prospects’ organizations, so you can take advantage of these opportunities with timely messaging or engagement. With features like InMail and TeamLink, you can reach potential customers directly and leverage your team’s connections to expand your network and increase sales.
Price determination: Pricing is not readily available on LinkedIn’s website, although sources around the web say plans start at $99 per month.
Chances are, your customers are already on Instagram. Why not meet them where they are Instagram shopping, This feature allows you to showcase and sell products from your Instagram shop directly on the Instagram platform. You can tag or link your products in posts and stories, enabling your audience to find and purchase items in just a few taps.
Instagram Shopping bridges the gap between inspiration and purchase. Your followers can browse product details, search for related items, and even make a purchase without leaving the app.
Like Instagram Shopping, TikTok Shop is commerce built into the social platform. By taking advantage of the attention-grabbing nature of TikTok’s short-form videos, you can create engaging and interactive content showcasing your products to capture the attention of your intended audience. Products can be searched, shared and purchased directly within the app.
You can also work with creators through TikTok Shop Affiliate MarketA marketing channel that connects creators with sellers on the platform.
Price determination: TikTok charges a commission fee which is a percentage of the total amount of the order.
Through Facebook Shop you can sell on Facebook or Instagram or both. The platform enables you to create a shop or catalogue. With a shop, you have the ability to add products to sell.
Price determination: Facebook charges a processing fee for sales made using the payment methods available through them.
Get started with social selling
Social selling allows you to showcase your creativity with content creation, engage your audience, and ultimately convert leads into loyal customers. By leveraging the power of social media platforms like LinkedIn, Instagram, and TikTok, you can connect with your target audience on a more personal and engaging level.
Get started with social selling tools like hubspot social media management software Or HubSpot Sales Hub,