Tubi, the Fox-owned streaming service that eschews subscription fees for advertising revenue, today announced it is expanding its already impressive reach in the UK, to be led by a new executive VP.
David Salmon appointed as Executive Vice President and Managing Director, International. It will be based in the UK and, in addition to that market, is also looking to expand into Latin America. Tubi currently has over 70 million monthly active users in the US, Mexico, Canada, Costa Rica, Guatemala, El Salvador, Ecuador, Panama, Australia, and New Zealand.
Tubi is still the leader in the growing fast market – it’s short for free, ad-supported television. Instead of paying anything, viewers are served advertisements before, during, and after shows and movies. And in a world where subscription fatigue is a real factor, it’s proven to be a popular option.
“Tubi has an industry-leading position in the US, and we look to replicate that success in international markets,” Salmon said in a press release. “We already have a rapidly growing footprint in Canada, Australia and Central America and I’m excited to join [Tubi CEO] Anjali [Sud] And the team will build on those efforts during this time of growth while expanding into new markets like the UK and further into Latin America.
Tubi is a fast hybrid, with on-demand video available alongside linear channels, where anyone watching will be watching the same thing at the same time, in addition to traditional broadcast and cable TV. Tubi currently has over 200,000 movies and TV episodes and over 250 fast channels.
“Tubi now leads the US market [No. 1 advertising-based video on demand] players for six months, and we are confident that our unique product and content strategy is ready for the global platform, Sood said in the press release. “As other services raise subscription fees for consumers, we believe audiences around the world will look for more choice, more personalization and less friction in the way they get entertained. David brings an incredibly rare combination of entrepreneurial, technical and streaming expertise to global markets, and I’m thrilled to expand our footprint with his leadership.
Tubi is available on every major streaming platform from Roku and Amazon Fire TV to Apple TV and Google TV. It is also available on various smart TV systems and web browsers.